Data protection for customers is a method to protect information from cyberattackers and accidental leaks. CX leaders who focus on this approach can provide customized experiences that build trust with customers, increase loyalty and boost the bottom-line.

Whether it’s PII (personally identifiable information), PII and medical records, financial data or even social security numbers, making sure that you keep your customers’ personal information secure is essential to maintain a trustworthy relationship. It’s also important to abide by data privacy laws, which differ from region to regional (PIPEDA is Canada, HIPAA is the US, and GDPR is in the EU).

Set up roles based upon the responsibilities of each employee and assign permissions in line with the job duties. It is crucial to ensure that access rights are re-established when an employee changes roles or relocates. It’s recommended to secure data both in transit and at rest, with tools like 256-key bit length encryption for email communications, or file-level encryption on systems and servers.

Additionally, be sure to shred or cut crosscuts of customer information before disposing of them. When computers are shut down, wipe the hard drive clean or physically destroy it to prevent any information from falling into the unintentional hands. This simple step can minimize the risk of data breaches.